Xixona, or Jijona, is the town of turrón. Both turrones protected by the European Union since 1996 are produced and packaged there: Turrón de Jijona (soft) and Turrón de Alicante (hard). The European Commission records that the town produces about 60% of all turrón made in Spain.
Both start from the same ingredients: almond, honey, sugar, and egg white. For Alicante turrón, the honey-and-sugar mixture is cooked for a long time before the egg white and whole toasted, peeled almonds are added, resulting in a hard sweet with visible almonds. For Jijona turrón, the mixture is ground and cooked again until it becomes a soft, oily paste with a golden color.
The tradition is old. According to the regulatory council, documents show turrón in Xixona in the 16th century, and in 1610 the historian Gaspar Escolano wrote that Jijona turrón was given as a gift to princes and kings.
The geographical indications define categories by almond content and require a minimum of honey. Turrón is Spain’s traditional Christmas sweet, and in Xixona production is concentrated from late summer through December.