
Fröccs
Wine mixed with sparkling water (szóda), in proportions that have their own names, such as kisfröccs, hosszúlépés and házmester. White, rosé or red, it is the summer drink of Hungary’s bars, cellars and terraces.
Flavors · Budapest
Bitter herbal liqueur, dark, produced by the Zwack family in Budapest with a secret recipe of more than 40 herbs and spices, aged in oak casks. The round bottle with a cross on the label is recognised throughout the country.
Traditional drink from Budapest, Budapest
Also known as: Zwack Unicum
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Unicum — Budapest, Hungary
Unicum is a bitter herbal liqueur made by the Zwack family company in Budapest. The recipe combines more than 40 herbs and spices and is kept secret; the liqueur is aged in oak casks. It is drunk in small doses, as an aperitif before meals or a digestif afterwards.
Family tradition says that in 1790 the court physician Dr. Zwack offered the drink to Emperor Joseph II for his stomach, and the emperor reportedly exclaimed, “Das ist ein Unikum!” — that is, “this is unique.” That is said to be the origin of the name. The story is presented as a brand legend. The company was founded in Pest in 1840 by József Zwack, and the name Unicum was registered in 1883, already using the round bottle and cross on the label.
In the 20th century the distillery was destroyed in the war and later nationalised, and the family left Hungary. For several decades the liqueur was produced in the country by a state-owned company, while the Zwacks made it abroad. The family resumed production in Budapest after 1989 at the headquarters on the banks of the Danube in the Ferencváros district, which also houses the company museum.
Unicum was inscribed in 2015 on the Collection of Hungarikumok, the official list of national values. Besides the classic version, the company has launched variations, such as an aged one with dried plums.
Budapest , Budapest
Unicum is produced in Budapest by the Zwack family company, founded in Pest in 1840, which maintains its headquarters and museum there.
More than 40 herbs and spices, secret recipe; distilled and macerated; aged in oak casks.
In a small measure, neat, as an aperitif before a meal or a digestif afterwards.
An everyday drink, offered at gatherings, celebrations and after hearty meals.
Your questions
A Hungarian bitter herbal liqueur made by the Zwack family in Budapest with a secret recipe of more than 40 herbs and spices and aged in oak casks.
According to Zwack family tradition, Emperor Joseph II reportedly said “Das ist ein Unikum!” (this is unique) when tasting the drink in 1790. The story is told as a brand legend.
In a small measure, neat, as an aperitif before a meal or a digestif afterwards.
Flavors of Hungary

Wine mixed with sparkling water (szóda), in proportions that have their own names, such as kisfröccs, hosszúlépés and házmester. White, rosé or red, it is the summer drink of Hungary’s bars, cellars and terraces.

Beef soup with plenty of broth, onion, paprika, diced potato and csipetke, a pinched noodle that cooks in the pot. It is made without thickening with flour. The name comes from the gulyás, the herdsmen of the Great Plain.

Sweet yeast dough rolled into a strip on a wooden spindle, baked while turned over embers and coated with caramelized sugar. It comes off the spindle in the shape of a hollow cylinder. It originated in the Land of the Székely in Transylvania and is sold at fairs and Christmas markets throughout Hungary.

Yeast dough hand-opened and fried until golden, crunchy on the outside and soft inside. The classic topping is sour cream, grated cheese and, if you like, garlic. A street food found at fairs, markets and beaches across the country.

Fruit brandy distilled in Hungary from plum, apricot, pear, apple, cherry and many others. By law the fruit must be grown in Hungary, and all stages from fermentation to bottling must take place in the country. It is a protected geographical indication of the European Union.

Christmas bonbon, usually a fondant candy covered in chocolate, wrapped in shiny colored foil and hung on the branches of the Christmas tree. The most common fillings are fruit jelly, marzipan, coconut and caramel.

Baja fish soup from the banks of the Danube, made with carp, onion and ground paprika cooked together in a cauldron, without straining the broth. It’s served over a thin noodle, gyufatészta, with the fish on the side and hot pepper.

Layered sponge cake with thin layers of sponge alternated with chocolate buttercream and topped with a sheet of caramel. It was created by pastry chef József C. Dobos, owner of a delicatessen in Budapest, and presented at the 1885 National General Exhibition.

Crepe folded and filled with walnuts, raisins and candied orange peel, flavored with rum and topped with chocolate sauce. It is named after the Gundel restaurant in Budapest’s City Park, which put it on the menu; the recipe is attributed to Ilona Matzner, wife of the writer Sándor Márai.

Szeged river fish soup, red from paprika, made with a thick broth of several fish, carp heads and bones, and onion, passed through a sieve. Carp pieces cook in that broth, and the soup is served with bread and hot pepper on the side.

Sweet wine from the Tokaj wine region in northeastern Hungary, made from grapes affected by noble rot and harvested berry by berry. The aszú berries are crushed and macerated in must or wine, and the wine ages in oak barrels in underground cellars.

White wine from the kéknyelű grape, grown almost exclusively in the Badacsony wine region on the northern shore of Lake Balaton. The grape’s name means “blue stem.” The wines are usually dry with marked acidity, and there are also sparkling and sweet versions.