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Museum · Turim, Piemonte
Juventus Museum
Juventus Museum at the Allianz Stadium in northwest Turin, with trophies, shirts and the club’s history. The stadium tour goes through the locker rooms, the pitch and the stands.
Illustrative images. The pictures in this guide are illustrations based on the real place, not photographs, and may differ from it.
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About Juventus Museum
The Juventus Museum, also called J-Museum, opened in 2012 next to the Allianz Stadium, Juventus’ stadium inaugurated in 2011 in the Vallette district in the northwest of Turin. It was the first official museum of a football club in Italy and is among the most visited sports museums in the country.
The route displays the trophies won by the club, shirts of historic players, photographs and interactive areas. One room commemorates the victims of the Heysel tragedy in 1985, at the European Cup final in Brussels. Outside, on the stadium’s second ring, the Calçada da Fama features golden stars honoring the club’s great names.
The guided stadium tour lasts about 70 minutes and goes through the changing rooms, the tunnel, the substitutes’ bench and the stands, as well as the museum. Places are limited and sell out, especially on weekends.
On match days, the museum and tours operate on reduced hours according to the kickoff time, and the post-match visit may not include the changing rooms. Turin is also home to Torino, the city’s other club, whose history is linked to the Superga tragedy.
Before you go
Practical information
Cidade Turismo reviews its information regularly, but something may have changed. Check with the place before planning your trip.
How much time to set aside
About 1 hour for the museum. The stadium tour including the museum takes about 2 hours.
Best time
On non-match days, in the morning. On match days the schedule changes according to kickoff time; check the official website.
How to get there
It is about 8 km from the city center, in the northwest. There are urban bus lines from the center and from Porta Susa, and the Venaria Reale-Rigola Stadio metropolitan train station is nearby.
Tip
Buy the tour online in advance: the museum ticket office only sells remaining spots. The tour can be combined with the Reggia di Venaria, which is nearby, on the same day.
Official website
Get your questions answered
Frequently asked questions about Juventus Museum
Can you visit the Juventus stadium?
Yes. The guided tour of the Allianz Stadium lasts about 70 minutes and goes through the locker rooms, the pitch and the museum. Places are limited: buy online.
Does the Juventus museum open on match days?
It does, but with reduced hours that change depending on the match time. The tour after the game may not include the locker rooms.
How to get to the Allianz Stadium?
By city bus from the center or by metropolitan train to the Venaria Reale-Rigola Stadio stop. The stadium is about 8 km from the center, in the northwest of the city.